As part of a student-led concert campaign featuring Fitz and The Tantrums, I took on a multi-faceted creative role that included branding, merchandise, and promotional strategy. I designed the event’s official logo and created a cohesive visual identity applied across t-shirts, social media graphics, and print materials.

In addition to design execution, I developed a social media content roadmap to build hype in the weeks leading up to the event, helping to coordinate post timing, visual themes, and audience targeting. I also organized promotional giveaways to boost engagement, working closely with our campus events team to manage logistics. Finally, I oversaw the distribution of flyers and posters, ensuring the campaign had strong visual presence both online and across campus.

This project strengthened my skills in brand consistency, cross-platform design, and event-based marketing. I also had the pleasure of photographing Emi Grace, who opened for the event.

Providence College Spring Concert 2025

Release Poster